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The case study also analyses the challenges and threats to Asian fashion designers and brands from global players besides providing a scope to identify the ways in which Asian fashion industry can create an uncontested market space and make competition irrelevant. Auto Industry INA0077C 2008 Available Available Keywords CAFÉ rules; Environmental Standards; Industry Analysis Case Studies; Big three; Detroit three; Japanese Automakers; Indian Animation Industry: Roadblocks for Global Competitiveness Since 2005, India witnessed an increase in the amount of work related to animation outsourced to India. During 1980, the de-licensing policy of Indian government allowed foreign companies to operate in Indian two-wheeler market through joint ventures (JV).
In a move to increase fuel efficiency and to reduce gasoline usage for travel, a bill was passed by US Federal government raising the standards of Corporate Average Fuel Economy (CAFE) standards to 35 miles per gallon (mpg), to be achieved by 2020 from the current standards of 27.5 mpg for passenger cars and 22.2 mpg for trucks. Most of the companies that outsourced such work were from the Europe, US and also Asia. Especially, the entry of Japanese companies changed the dynamics of Indian two-wheeler market by concentrating on customer aspirations, and embracing new technology.
By upgrading their manufacturing processes and investing in expensive technology, they hoped to reach the standards set by the Act. Until 2000s, the motorcycles were more popular in Indian two-wheeler market.
It was also found that Japanese manufacturers like Honda or Toyota were closer to the proposed standards as compared to the 'Detroit 3' and European car manufacturers. But the launch of gearless scooter 'Honda Activa' – a four-stroke scooter by Honda Motorcycle and Scooter India Pvt Ltd (HMSI) in 2001, changed the demand dynamics of Indian scooter segment.
Well, how does one define fashion going global – When a Gucci or Armani is displayed on the fashion streets of Japan and China or when celebrities like Liz Hurley or Will Smith showcase themselves in an Asian outfit?
The winds of global fashion industry are changing their course – no more do fashion winds move only from west to east but they blow from east to west too.
Nikon's own products were widely being sold in the grey market at much lower prices. This cast doubts on the competitiveness of the Indian animation industry.
Whether Nikon would be able to successfully fight grey market issue in India was yet to be seen. This case study examines the various hurdles that Indian animation companies need to cross, not only to appeal to the local market but also to become globally competitive.
Factors like low brand value, lack of technical know-how, infrastructure and distribution networks have been hampering their growth opportunities globally.
Fashion INA0078 2009 Available Available Keywords Asia, Oriental, Fashion, Blue Ocean Strategy, SWOT Analysis, GAP Analysis , Japan, China, Europe, Retail, Gucci, Global, Brand, Apparel, Supply chain CAFE Fuel Rules: Changing Auto Industry Dynamics in the US Customer preference; Competitive environment; US Auto industry The US Newspaper Industry at Crossroads?
The print newspaper industry of the US has been witnessing revenue decline since 2005.
The case facilitates discussion on whether Suzuki would be able to succeed in capturing these buyers mind space. To establish itself in the Indian market, Nikon had to compete with these established players.
Pedagogical Objectives • To examine the growth drivers and demand factors of Indian two-wheeler market • To understand the importance of continuous innovation in two-wheeler market • To study the impact of consumer behaviour in Indian two-wheeler industry • To discuss whether the strategies adopted by Suzuki would help it succeed in shifting the consumer priorities from motorcycles to gearless scooters in India. Apart from this, the presence of grey market was a serious concern for Nikon. Compact Camera Market INA0073A 2008 Available Available S T R A T E G Y – III outsourced projects and co-production deals, the animation content in the form of movies and television content did not seem to entice the Indian audience.