Accommodating cultural diversity

As national politics and discourse seem to grow more inward-looking and divisive across America and Europe, successful businesses must continue to think inclusively and globally.Embracing cultural diversity in the workplace is an important first step for businesses that want to be competitive on an international scale.This, in turn, fosters mutual respect among colleagues who also value the diverse culture, perspectives, and experiences of their team members.An inclusive atmosphere of cross-cultural cooperation is an excellent way to bond colleagues and teams across the business.A memorable Mc Donalds print ad in Finland may have been considered clever locally, but it was seen as confusing and even grotesque by foreign audiences.The danger of making a serious marketing blunder, which can cause irreparable damage to a brand or business abroad, can be mitigated by employing a diverse workforce with local marketing savvy.By offering a platform for the open exchange of ideas, businesses can reap the biggest benefits of diversity in the workplace.

A frequently cited example is from KFC in China, whose chicken was marketed as so tasty, you’ll “eat your fingers off!Diversity, including diversity of gender, religion, and ethnicity, has been shown to improve retention and reduce the costs associated with employee turnover.In a diverse workplace, employees are more likely remain loyal when they feel respected and valued for their unique contribution.“One of the main reasons I chose Hult was the incredible diversity of students and the international element we possess here.Studying and sharing a campus with students from different nationalities has been an awe-inspiring experience.

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